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The Grind

Gong cha targets Texas with largest ever direct franchising deal

The Taiwanese bubble tea chain is partnering with skilled multi-unit builders to ship its formidable US progress agenda In March 2026, Taiwanese bubble tea chain Gong cha took higher management…

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50,000-store Mixue makes a direct problem to China’s espresso giants

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1 min

The Grind

50,000-store Mixue makes a direct problem to China’s espresso giants

A serious new deal means the fruit tea and ice cream specialist may quickly immediately compete with Luckin Espresso and Cotti Espresso in China The world’s largest F&B chain has…

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Gong cha takes direct management over tons of of US shops

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1 min

The Grind

Gong cha takes direct management over tons of of US shops

The bubble tea chain is looking for established, multi-unit companions to steer its subsequent part of US development Gong cha has taken higher management of its US retailer portfolio in a bid…

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What “Direct Commerce” Means for the Farmer Who Grew Your Espresso

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8 min

The Grind

What “Direct Commerce” Means for the Farmer Who Grew Your Espresso

The bag on the shelf seems to be reliable. It says direct commerce in clear sans-serif sort, slightly below the tasting notes and simply above the identify of a farm…

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