Gong cha targets Texas with largest ever direct franchising deal

The Taiwanese bubble tea chain is partnering with skilled multi-unit builders to ship its formidable US progress agenda

In March 2026, Taiwanese bubble tea chain Gong cha took higher management of its US retailer portfolio by buying 170 of its licensed shops – over two-thirds of whole footprint within the nation.

The plan behind the transfer was to pivot from single proprietor licensing to bigger multi-unit builders, which have higher assets at their disposal to ship accelerated outlet progress.

That technique can be being utilized to new enterprise alternatives – as evidenced by Gong cha’s newest franchise settlement.

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