Milan Design Week kicks off as we speak, and it brings design-focused manufacturers and innovators from world wide to the Italian metropolis. And so it ought to come as no shock that La Marzocco is not going to solely be in attendance however be an lively participant. The Florentine espresso machine producer might be teaming up with Design Increase, who’s curating the week’s festivities, to takeover the ME Milan Il Duca lodge for Room for Desires, an “immersive platform the place installations, talks, and cinema come collectively to discover design as a software for cultural and social transformation.”
Already the week is stacked. It kicks off as we speak with a chat titled Short-term Dreamscapes: Immersive Realities as Prototypes for Alternate Futures. Featured panelists embody Paul Kelly (La Marzocco), Samir Bantal (AMO/OMA), David Mahyari (SolidNature), Christopher Dessus (Paf atelier), and Sofia Lekka Angelopoulou (designboom), the speak will deal with how design occasions like Milan Design Week assemble “whole worlds… solely to vanish days later” and the way they might be extra akin to experimental theaters, “areas the place emotional, symbolic, and sensory futures are examined earlier than taking everlasting kind.”
Then, the next day, Room for Design goes into full espresso mode, with La Marzocco’s Accademia del Caffe Espresso presenting Espresso Portraits. Every day for the remainder of the week, a brand new roaster will take over La Marzocco’s espresso cart at ME Milan Il Duca and serve considered one of their coffees that greatest represents a selected fragrant household. Roasters in attendance might be La Sosta Specialty Espresso, Cafezal, Il Manovale, Oltre, and Storage Espresso Bros.
However maybe probably the most thrilling information popping out of the weekend, at the least for these unable to make it to Milan, is the announcement of a brand new line of colorways for the La Marzocco residence line of espresso machines and grinders. The Linea Mini and Linea Micra espresso machines in addition to the Pico grinder are getting three thrilling new colour choices. Coming in a impartial crème colour, a deep and saturated blue, and a brushed metal—a nod to the unique La Marzocco Linea—deliver a brand new look to the house favorites. (The Pico is not going to come within the brushed metal variant.)
The most recent colour choices will all be on show at ME Milan Il Duca throughout Milan Design Week.
All occasions are free to attend and registration could be achieved right here. For extra info on the installations go to the Accademia del Caffe Espresso official web site and the Milan Design Week Instagram web page.
Zac Cadwalader is the managing editor at Sprudge Media Community and a employees author based mostly in Dallas. Learn extra Zac Cadwalader on Sprudge.
