Over the previous practically 20 years, Selection Espresso Roasters has been steadily constructing a presence throughout New York Metropolis. What beginning in Brooklyn has blossomed into cafes in Queens and Manhattan. And with their tenth cafe, Selection is returning to the place it began. The brand new Greenpoint location convey the identical considerate design and method to espresso sourcing that led to their longevity within the ever-evolving NYC espresso panorama, all whereas staying fully unbiased and out of doors investor-free.
Itβs open now, so weβre popping in to take a look at the most recent Selection Espresso Roasters location, this one in Brooklynβs Greenpoint neighborhood.
The 2026 Construct-outs of Espresso is introduced byΒ DONA,Β Pacific Barista Sequence, andΒ La Marzocco.
As advised to Sprudge by Chloe Cardio.
For individuals who arenβt acquainted, will you inform us about your organization?
Selection Espresso Roasters is the Brooklyn-born, independently-owned espresso roaster and cafe in New York Metropolis. Unbiased and free from outdoors buyers, Selection has grown thoughtfully and sustainably since their first cafe opening in Williamsburg in 2008, hiring from inside and championing the passions of their crew members, whereas deepening the modelβs dedication to sourcing and roasting high-quality beans with out compromise. Every of Selectionβs 10 cafes keep the identical welcoming, unpretentious spirit of its authentic Williamsburg location, pairing modern, industrial-inspired interiors with real hospitality to create inviting all-day areas equally fitted to catching up on work and as theyβre for reconnecting with mates. Throughout each location, Selectionβs educated employees abides by a people-first method that balances effectivity with care, cultivating a loyal following throughout the various neighborhoods it serves.
Are you able to inform us a bit concerning the new area?
Throughout its 10 cafes in Brooklyn, Queens, and Manhattan, Selection has constructed a popularity as a neighborhood gathering place guided by their people-first method that balances effectivity with care. Pushed by the core perception that espresso ought to meet individuals the place theyβre, whether or not theyβre longtime espresso fans or just on the lookout for a persistently nice day by day cup, Selectionβs menus replicate the rising seasons of numerous espresso areas world wide, and replicate the modelβs longstanding dedication to sourcing and roasting distinctive beans.
Selectionβs new Greenpoint location continues that custom, providing a thought-about menu of espresso, chilly brew, unfastened leaf tea, and espresso drinks, alongside a choice of pastries from revered native companions together with Colson Patisserie, Ole & Steen, and The Good Batch. Drawing inspiration from the welcoming, unpretentious spirit of Selectionβs authentic Williamsburg location, the area pairs modern industrial particulars, marble surfaces, considerable pure gentle, and ample sales space and desk seating to accommodate all the pieces from solo work classes and occasional conferences to reconnecting with mates. The Franklin outpost is open from 7am-9pm.
Whatβs your method to espresso?
The crew at Selection Espresso Roasters approaches sourcing and roasting with a transparent viewpoint: distinctive espresso doesnβt want to come back with pointless complexity or pretension. Quite than chasing fleeting novelties or cafe traits, Selection selects coffees with intention, prioritizing style and favoring beans which might be expressive, balanced, and genuinely pleasant for each espresso connoisseurs and informal drinkers alike. Equally vital is versatility, with every espresso chosen to carry out seamlessly throughout preparations, whether or not pulled as a straight espresso shot, served over ice, or paired with milk in a latte. Central to the corporateβs sourcing philosophy are longstanding relationships with trusted, world-class companions like Purple Fox Espresso Retailers, who present direct perception into harvests, producers, and high quality at origin, and share Selectionβs dedication to transparency and consistency.
Immediately, Selection sources coffees from famend rising areas world wide, together with Peru, Mexico, Honduras, Ethiopia, Kenya, and Colombia. Each bean has been roasted at their East Williamsburg Roastery & Coaching Lab since 2014, which is now below the steering of Director of Espresso Patrick Grzelewski. With an emphasis on balanced, candy and clear medium roasts alongside a spread of sunshine and wealthy darkish profiles, Selection presents a deeply thought-about espresso program with one thing for each sort of drinker.
Any machines, coffees, particular gear lined up?
Our espresso machine is a hand-painted three-group La Marzocco Linea PB ABR, designed and painted by our longtime collaborator, Dominick Mango.
Whatβs your hopeful goal opening date/month?
Weβre open!
Are you working with craftspeople, architects, and/or creatives that you justβd like to say?
The area was designed by Kursten Bracchi, who has designed six of our shops and has helped form the visible id of Selection over time.
The area was constructed by Ky Katrensky, a longtime collaborator and occasional skilled turned contractor. Ky has been a part of each single Selection location weβve ever constructed, bringing a deep understanding of each our model and the craft of constructing areas that really feel distinctly like Selection.
Thanks!
The 2026 Construct-outs of Espresso is introduced byΒ DONA,Β Pacific Barista Sequence, andΒ La Marzocco.
