All pictures courtesy of Third Wave Water.
Ohio-based water mineralization product maker Third Wave Water (TWW) has acquired fellow espresso water specialist Excellent Espresso Water (PCW).
The acquisition consists of all of Washington State-based Excellent Espresso Water’s mental property, logos, stock, on-line gross sales platforms and different property. The monetary phrases of the acquisition weren’t disclosed.
Each corporations supply multipacks of powdered options which might be added to particular volumes of purified water — both for residence or business functions — to enhance taste and consistency within the cup.
PCW’s sole mineral profile is remaining unchanged by means of the acquisition. Nick instructed DCN that PCW’s model and social media can even stay distinct from TWW.
“We’re making an attempt to perform the identical objectives, however doing it otherwise,” Nick instructed DCN. “We didn’t wish to purchase anyone that was doing the very same factor we had been doing. We wish to preserve it, we wish to develop it, and the present clients will proceed to get pleasure from the identical profile that they’ve liked on that aspect.”
The acquisition displays elevated consciousness amongst business and client espresso brewers concerning the significance of water, which accounts for about 98% of a completed filter brew.
In 2024 alone, Every day Espresso Information took notice of two new business techniques and two new liquid mineral focus techniques coming into the espresso water market.
“It’s good on all fronts. Having new rivals reveals the market is rising, which is all the time a superb factor, and developing with completely different strategies like [liquid concentrates] can be a superb factor,” stated Nick. “I feel [powders and liquids] usually are not mutually unique, as a lot as they’ll profit one another… It’s been good, continued constructive development, and that’s why we made the acquisition of Excellent Espresso Water. The trade goes in the best course as a complete.”
Nick instructed DCN that PCW’s flagship mineralization product has the same profile to TWW’s Traditional Mild Roast profile, though the PCW product leads to a barely decrease TDS, and its mineral compounds are made utilizing chlorides as a substitute of sulfates.
Garrett and Courtland King launched PCW in Kirkland, Washington, in 2018. The brothers grew the corporate regularly whereas Garrett King additionally labored in numerous roles at Atomo Espresso and Courtland King labored as a restaurant and high quality management supervisor for California-based Beacon Espresso Firm.
The model gained additional acclaim in 2023 when Ekameth “Tay” Wipvasutti used PCW en path to successful the World AeroPress Championship in 2023.
“When eager about the way forward for Excellent Espresso Water and seeking to discover any individual who might help our superb group of espresso brewers, Third Wave Water was the primary to return to thoughts, ” Garrett King stated within the announcement.
Taylor Minor and Nick launched TWW in October 2016, then gained a worldwide viewers by means of an look on ABC’s “Shark Tank” one yr later. The model’s product portfolio has expanded to incorporate quite a few formulations based mostly on brewing methodology and roast degree.
Nick stated the corporate plans to proceed introducing new merchandise to each the TWW and the PCW manufacturers. Subsequent month TWW will launch in Europe by means of a distribution partnership with Fitplein, which can be the European consultant for Culligan ZeroWater, maker of countertop water purification techniques for residence use. Within the yr to return TWW can even reveal the subsequent technology of its Tethys business water therapy system.
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Howard Bryman
Howard Bryman is the affiliate editor of Every day Espresso Information by Roast Journal. He’s based mostly in Portland, Oregon.
