New capital will deliver whole funding within the New Delhi-based packaged espresso model to almost $10m
Indian direct-to-consumer espresso model Sleepy Owl has secured Rs 12 Cr ($1.3m) in new capital to scale distribution, strengthen model visibility and ramp up product growth.
Based in 2016, Sleepy Owl produces a spread of premium packaged espresso merchandise, together with immediate, floor, chilly brew and ready-to-drink (RTD) drinks.
Inside the final six months, the D2C enterprise has launched new protein and matcha drinks – together with a matcha latte RTD, which it says is the primary of its type within the Indian market.
