Inside the brand new Espresso Gear Execs showroom in Spicewood, Texas. All pictures courtesy of Espresso Gear Execs.
New and used roastery tools market Espresso Gear Execs (CEPros) has opened its first bodily tools showroom, a totally functioning roastery in Central Texas designed to help the corporate’s predominantly on-line enterprise.
The brand new 2,100-square-foot facility about 35 miles northwest of Austin in Spicewood, Texas, offers equipment-buying prospects hands-on expertise whereas additionally supporting stay video walk-throughs and demos for on-line prospects. The area additionally homes workplaces and assembly rooms for the corporate, which launched in 2023.
“We constructed this area so individuals can get hands-on earlier than they make massive capital selections,” Rick Davis, Founder and CEO of Espresso Gear Execs, instructed Each day Espresso Information. “Shopping for a roaster shouldn’t really feel like a leap of religion.”
Because the unique North American distributor for Air-Movement Roasters, CEPros put in two Air-Movement machines within the showroom, with area for a 3rd machine.
Gear made by a handful of the handfuls of different producers represented within the CEPros stock rounds out the vary of ancillary instruments on web site, together with weigh-and-fill machines, bag sealers, Ok-Cup programs and extra.
Additionally up and operating on the all-electric manufacturing flooring that CEPros calls the “Roastery of the Future” are Ikawa and Aillio pattern roasters, bean conveyance programs, a VortX EcoFilter afterburner different, destoners, digital analyzers and a cupping station.
“We see this as a spot the place tools selections get de-risked via actual expertise — roasting, cupping and seeing the workflow in motion earlier than something is bought,” Davis stated.
CEPros additionally gives tools relocation, logistics help, roastery consulting and different companies for patrons shopping for or promoting via its market, the place greater than 100 used espresso roasters from numerous manufacturers are usually obtainable.
Because it settles into the brand new area, CEPros plans to develop stay academic programming and host occasions. The corporate can also be in search of permits to open the power for business espresso manufacturing and launch an expert co-roastery program later this 12 months.
“Most individuals don’t purchase a roaster as a result of they’ve seen one. They purchase as a result of they’ve skilled one,” Davis stated. “This area is absolutely about eradicating the guesswork, so operators could make assured selections earlier than they make investments.”
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Howard Bryman
Howard Bryman is the affiliate editor of Each day Espresso Information by Roast Journal. He’s based mostly in Portland, Oregon.
