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Main European Starbucks franchise group appoints new CEO

  • October 7, 2026
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Major European Starbucks franchise group appoints new CEO

Madrid-based AmRest is Starbucks’ second-largest franchise accomplice in Europe and has a powerful presence in Germany, Poland and the Czech Republic

F&B franchise group AmRest has appointed a brand new CEO, efficient 1 February 2027.

Incumbent Luis Comas is stepping down after six years within the position and can hand over the reins to María Elena Pato-Castel, who returns to the Madrid-based firm after seven years.

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