We proceed our sequence showcasing ladies artists working in specialty espresso.
BY EMILY JOY MENESES
BARISTA MAGAZINE ONLINE
Featured paintings courtesy of Veronica Velazquez-Aviles
On Thursday we launched half one in every of “Highlighting Girls in Espresso Design,” an article sequence devoted to showcasing a number of the unimaginable ladies artists working within the specialty-coffee world. At the moment, partially two, we’re that includes the paintings of three extra proficient people: Veronica Velazquez-Aviles, Jenny Usi, and Fatima Bejarano.
Veronica Velazquez-Aviles
Chicana illustrator, photographer, and curator Veronica Velazquez-Avilez was born and raised within the Pacific Northwest and is presently based mostly in Los Angeles. Veronica works as a full-time barista by day and freelance illustrator by evening, and he or she cites the purchasers who come out and in of the café the place she works as a giant supply of inspiration.
“Though life can get fairly hectic at instances, espresso is a superb a part of the treatment,” she shares. “I’m always impressed by the purchasers at my office … the man company sitting subsequent to me at my favourite espresso retailers on my days off … I simply know that all of us have one thing in frequent right here: our love for espresso amidst the day by day grind.”
Veronica continues, “My expertise working in an artwork/museum atmosphere and a barista atmosphere has impressed me to determine Espresso Modern—a ardour mission that brings collectively a collective of coffee-loving creatives and people. The mission right here is to supply a platform for artists of all mediums to share their work by organizing thematic group exhibitions. It’s positively a fusion of my previous job experiences but additionally my general love for espresso. Up to now I’ve collaborated with different espresso retailers to showcase displays and I design all of the logos, flyers, and different visible id of Espresso Modern.”
Jenny Usi
Born and raised in San Francisco, Jenny Usi is a graphic designer presently working as Ritual Espresso’s digital advertising and marketing specialist.
“(The function) permits me to mix my love for design with my ardour for storytelling,” Jenny shares. “I’ve been fascinated by advertisements and billboards since I used to be a baby, so it’s becoming that my profession consists of telling tales by way of advertising and marketing.”
When requested what her artistic inspirations are, Jenny cites music and her Filipino background as highly effective driving forces. “Music is (an) important aspect in my artistic course of; every design I create is intertwined with the rhythm and melody of my favourite songs,” she explains. “Recently, I’ve (additionally) been on a journey to reconnect with my Filipino heritage. I’ve explored methods to include my dad and mom’ native dialect, Kapampangan, into my typography. It’s been rewarding to attach with others with the identical cultural background and interact in significant conversations about our heritage.”
Fatima Bejarano
Born and raised in Coahuila, Mexico, Fatima Bejarano presently resides in Monterrey, Nuevo León, Mexico. She began her profession in espresso about 15 years in the past. Throughout the pandemic, she co-created Coa Espresso, by way of which she and her husband roast and commerce specialty coffees primarily from Mexico.
“My inspiration comes so much from nature (and) the espresso trade,” Fatima shares. “I attempt to (create) in such a approach that the photographs join espresso with the individuals and environments that produced it.”
Emily Pleasure Meneses (she/they) is a author and musician based mostly in Los Angeles. Her hobbies embody foraging, cortados, classic synths, and connecting together with her Filipino roots by way of music, artwork, meals, and beverage.
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