Sizzling on the heels of launches in France, Germany, Spain and the UK, Cotti has entered its fifth European market. However with a few of Europe’s largest espresso chains struggling to achieve traction in Belgium, can this Chinese language disruptor buck the pattern?
Ever since making its worldwide debut in South Korea in August 2023, Chinese language espresso chain Cotti Espresso has been decided to take its inexpensive, flavour-led espresso providing to the worldwide lots.
After scaling throughout East Asia and launching in Australasia, the Center East and North America in 2024, China’s second-largest branded espresso chain landed in Europe within the first quarter of 2026 with a flurry of shops throughout France, Germany, Spain and the UK.
In these developed markets, Cotti faces direct competitors from established and profitable espresso chains.
Its newest European market, Belgium, represents a distinct problem.
With a branded espresso store market estimated at simply 530 retailers, this small European nation has grow to be an enormous headache for main espresso operators.
