The transfer is a part of a technique to exit loss-making ventures and deal with its core manufacturers – notably its boycott-hit licensed Starbucks enterprise
Seoul-based Paris Baguette is without doubt one of the largest recognisable bakery-café chains on this planet – with greater than 3,750 shops in South Korea and an extra 730 retailers throughout 15 worldwide markets.
However whereas the premium operator is gaining vital traction in some key markets overseas – notably the US and China – it’s struggling in others.
