The Aillio Latin American headquarters in San Salvador. All photographs courtesy of Aillio.
Danish-founded espresso roasting tools maker Aillio opened a Latin America headquarters and showroom in San Salvador, El Salvador, in July, interesting to extra clients in locations the place espresso is produced and exported, in addition to consumed.
Situated within the metropolis’s San Benito design district, the 1,100-square-foot area options 4 Bullet roasters, a sensory lab and a filter espresso bar outfitted with a Weber Workshops EG-1 grinder. Aillio plans so as to add extra third-party tools because the area evolves.
“We need to be the place our customers are — near espresso origins, farmers, specialty espresso outlets and residential roasters throughout the area,” Aillio Head of Gross sales and Advertising and marketing Jacob Juul advised Every day Espresso Information. “It’s necessary to us that they’ve quick access to our machines. El Salvador sits proper within the coronary heart of espresso nation and has an extended and intriguing espresso historical past.”
The showroom is staffed regionally and can present machine gross sales, service, schooling, coaching and technical help in Spanish, each in individual and remotely for patrons throughout Latin America. The tools firm makes a speciality of small-scale electrical machines for mild industrial use, together with small-batch roasting and pattern roasting, plus high-end residence roasting.
Led by Aillio LATAM director and native Salvadoran Julio Guevara, the placement provides to Aillio’s community of workplaces in Denmark, Taiwan and Thailand.
“Having labored on this trade for years, I’ve seen how tools producers normally method areas like Latin America, typically working at a distance or relying solely on transactional distribution networks,” Guevara advised DCN. “What drew me to this challenge — and what Jonas Lillie, Jacob Lillie, Jacob Juul, and Aillio as a complete signify — is that we’re genuinely adventurous.”
Julio Guevara.
Guevara, whose earlier work contains positions with the London-based media group Good Every day Grind and Italian espresso machine firm Sanremo Espresso Machines, met the Aillio group for the primary time in Colombia in 2023 the place the 2 sides “felt a direct connection,” in accordance with Juul.
Guevara joined Aillio in 2025 and has since led regional occasions and partnerships in Panama, Guatemala, Ecuador and elsewhere. The San Salvador operation now supplies a everlasting base for these efforts and future applications.
“Selecting El Salvador as our regional epicenter is deeply particular to me as a Salvadoran, however much more in order a espresso skilled witnessing the momentum throughout LATAM,” Guevara mentioned.
The showroom soft-launched July 27 for buyer pickups and excursions. Common walk-in hours are scheduled to start the week of Aug. 10, adopted by a personal launch occasion Aug. 14 for Aillio distributors from throughout Latin America, native ambassadors, media and diplomatic representatives.
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Howard Bryman
Howard Bryman is the affiliate editor of Every day Espresso Information by Roast Journal. He’s primarily based in Portland, Oregon.
