Practically a decade on from its first limited-edition launch, the US espresso chain’s viral Unicorn Frappuccino made a quick triumphant return final weekend and added vital sparkle to Starbucks’ gross sales and cultural capital
Starbucks isn’t any stranger to the artwork of limited-edition merchandise launches, seasonal menu unveilings and high-profile superstar partnerships to generate publicity and hype.
Now, the US espresso large – which has additionally discovered success with its Purple Cup Day promotions, Autumnal Pumpkin Spice Latte launches and Bearista Glass Cups merchandise – has supplied an replace on one among its highest-impact restricted launches up to now: the Unicorn Frappuccino.
First launched for a short-period within the US in April 2017, the blended ice beverage turned an instantaneous sensation for its colour-changing syrups and hanging visible enchantment.
