Having harnessed the hovering recognition of café tradition to obtain important scale, Ediya Espresso now finds itself at a crossroads
25 years after opening its first retailer, Ediya Espresso is South Korea’s largest espresso chain by retailers. However with faltering gross sales and underperforming franchisees, additionally it is beneath strain in a crowded market more and more dominated by value-focused rivals.
It now faces a fragile steadiness between optimising operations and sustaining its market lead.
