Oakland, CA — February 26, 2026 Royal Espresso, in partnership with Grounds for Well being and founding marketing campaign accomplice Equator Coffees, has launched a dollar-for-dollar matched fundraising marketing campaign to increase cervical most cancers screening and therapy for girls farmers in East Africa.
Royal will match donations as much as $125,000, with a mixed aim of $250,000 to succeed in greater than 5,000 ladies with life-saving care that’s, in lots of instances, accessible nowhere else close by.
The marketing campaign launched throughout Cervical Most cancers Consciousness month in January, and has already raised $23,500.The timing is pressing. Reductions in USAID funding have disrupted international well being infrastructure that many coffee-growing communities depend on. Grounds for Well being, which has partnered with cooperatives and regional well being suppliers since 1996, is absorbing that strain straight.
“Espresso begins with ladies. When funding is pulled from the programs that shield their well being, we can’t faux it’s another person’s drawback. This trade depends upon their labor, their management, and their resilience. Matching each greenback is how we take accountability, not simply in phrases, however in motion.” — Max Nicholas-Fulmer, CEO, Royal EspressoRoyal has supported Grounds for Well being since 2006, contributing greater than $1.6 million in mixed monetary and in-kind help. This marketing campaign invitations the broader trade to face alongside that dedication.
Right here’s Get Concerned:
A Mannequin Any Roaster Can ReplicateEquator Coffees joins as a founding marketing campaign accomplice, donating 10% of gross sales from their new Single Origin Espresso, Burundi Girls of Turihamwe, for the lifetime of the espresso starting March 2. Their participation demonstrates how a single origin choice can turn into sustained, significant help for the ladies who produced it.
Any roaster can do the identical. Select a espresso, set a donation proportion, and Royal will assist flip it into affect. Contact [email protected] to get began.
March 8–15: Grounds for Well being WeekGrounds for Well being Week kicks off on Worldwide Girls’s Day, March 8.For simply $25, cafés can highlight the marketing campaign in-store and help ladies’s well being at origin utilizing a straightforward to print digital promotional equipment supplied by Grounds for Well being. It’s a easy, seen approach to activate your group and prospects throughout a essential week.
March 13: Latte Artwork Throwdown at The Crown (Oakland)All proceeds profit the marketing campaign. Contestants and sponsors are welcome.Occasion particulars: https://occasions.royalcoffee.com/LatteArtThrowDown
April 10–12: World of Espresso, San DiegoWe’re nonetheless securing companions and sponsors for this. Each greenback contributed is matched till the $125,000 pool is absolutely dedicated.Be taught extra or donate at: https://royalcoffee.com/grounds-for-health-fundraiser/
About Royal Espresso
Royal Espresso is an independently-owned specialty inexperienced espresso importer primarily based in Oakland, California, sourcing for roasters worldwide with a long-standing dedication to accountable buying, long-term producer relationships, and group affect.
About Grounds for Well beingGrounds for Well being delivers cervical most cancers screening and therapy to ladies in coffee-growing communities, partnering with native cooperatives, clinics, and educated well being staff to deliver evidence-based care the place entry is most restricted.
About Equator CoffeesEquator Coffees is an LGBTQ+ and women-owned and based specialty espresso roaster with deep roots within the Bay Space, acknowledged for its dedication to sustainable sourcing and measurable social affect.
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