At Enchanted Hills in Napa, California, the location of the 2026 Camp Espresso Store occasion. All photographs courtesy of Barista Journal.
Registration opened right now (Feb. 25) for the inaugural Camp Espresso Store, a four-day enterprise schooling occasion in Napa Valley, California, for present and aspiring espresso store house owners and different espresso professionals.
Introduced by Barista Journal, the occasion is scheduled for Aug. 10-13, 2026, at Enchanted Hills, a roughly 300-acre retreat property.
With participation capped at fewer than 150 folks, the occasion is being promoted as an intimate, retreat-style different to bigger commerce exhibits, with an agenda centered on revenue planning, staffing constructions, workflow design, menu technique and long-term development, amongst different points dealing with espresso retailers.
“Camp Espresso Store presents a stage of entry and connection you simply can’t get at a giant commerce present,” organizer and Barista Journal Editor-in-Chief Sarah Allen stated in an announcement of the occasion right now. “As an alternative of speeding between crowded cubicles and packed lectures, attendees spend actual time working by way of their very own enterprise challenges with instructors and friends.”
Registration prices vary from $699 to $1,499 per particular person, relying on lodging alternative, with an off-site possibility on the low finish and personal “casita” cabins on the high finish, in keeping with the registration web page. All onsite lodging choices function shared bogs. The prices embody meals and programming — together with keynotes, workshops and leisure actions — all through the occasion.
Organizers stated workshop and session instructors can be introduced later this spring. Andrea Allen of Onyx Espresso Lab and Ian Williams of Deadstock Espresso are slated to ship keynote talks.
Past “personalized motion plans, monetary templates and sensible instruments,” the occasion additionally guarantees shared recreation and downtime.
“Camp Espresso Store is severe about enterprise — but it surely’s additionally genuinely enjoyable,” Allen stated. “We’re turning a phenomenal Napa Valley property into a real summer season camp expertise with a pool, arts and crafts, curated night actions, lakeside lounging, and time to discover greater than 300 acres of wooded trails. These shared moments exterior the classroom are the place actual connections — and a few of the greatest concepts — occur.”
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