Estimated studying time: 8 minutes
Key takeaways
- Automation shouldn’t change barista abilities, nevertheless it does push operators to ask which machines higher assist their workers.
- La San Marco’s LA 125 and the WMF espresso NEXT provide two approaches to espresso: one constructed on guide management, one on automated consistency.
- At this time’s beverage tendencies, from chilly brew and plant-based menus to signature iced drinks, depend upon know-how to execute at scale and pace.
- Probably the most profitable espresso operations mix each approaches, treating barista and machine as collaborators, not opponents.
Automation in espresso retailers is polarising. Barista talent has lengthy outlined the café expertise, and for a lot of espresso professionals, the thought of automation taking on looks like a direct problem to the worth of their experience.
Its rising prevalence in espresso additionally raises issues about job safety. However the extra the trade debates, the clearer it turns into that the query isn’t whether or not or to not automate.
As an alternative, café operators ought to contemplate which areas of their enterprise profit from automation and which of them belong firmly within the palms of expert baristas.
“Automation just isn’t supposed to interchange the artistry or ardour that defines nice espresso, however relatively to assist and elevate it,” says Tharyn Estevez, International Advertising Supervisor at SEB Skilled Beverage. “The way forward for espresso is inclusive, and there’s room for each custom and innovation to thrive facet by facet.”
You may additionally like our article on how automation can higher assist baristas.


Why espresso retailers are more and more turning to automation
The economics behind automation are arduous to disregard. Labour prices now account for as much as 35% of working bills, and workers turnover within the hospitality sector averages 65%. For impartial operators, staffing ranks as the only largest problem.
Shopper expectations compound the strain. Iced espresso, plant-based options, matcha, and customised signature drinks have moved from seasonal choices to everlasting menu staples. Executing them constantly, at pace, throughout a crew with various talent ranges is the place guide preparation alone begins to indicate its limits.
“We see this shift as structural relatively than cyclical,” Tharyn explains. “Shopper expectations are evolving at an unprecedented tempo, with calls for for higher selection, premium high quality, and seamless comfort changing into the norm.
“Automation shouldn’t be used as a shortcut. It permits operators to take care of course of stability and beverage high quality no matter fluctuations in workers experience or availability.”
Sustainability and price management reinforce the identical argument. Automated methods cut back waste and optimise ingredient use, which issues for each margins and the transparency that youthful shoppers more and more count on.
No two cafés apply automation in the identical manner
Considerations about automation changing barista abilities are legitimate, however how and the place espresso retailers combine automation depends upon measurement, buyer base, and repair mannequin.
In some environments, automation is almost invisible. Clever methods optimise grinding, tamping, and milk dosing behind the scenes. In others, similar to robotic barista café ideas most prevalent in Asia and the US, automation is the expertise.
Tharyn explains that SEB Skilled Beverage has structured its portfolio across the full vary of choices. With manufacturers together with WMF, Schaerer, Curtis, La San Marco, and Zummo, the corporate covers the whole spectrum from absolutely computerized to totally guide, assembly a spread of buyer wants.
“This one-stop-shop method permits companies to pick options that align with their distinctive model id, operational scale, and buyer promise,” she says. “An operator constructing a premium specialty bar and a multi-site comfort chain can each discover the appropriate reply inside the identical portfolio, with out having to reconcile their ambitions with a provider’s limitations.”
In specialty cafés and premium hospitality environments, espresso high quality is the explanation why prospects return. Each machines and barista talent are central to this.
“Based in Italy in 1920, La San Marco performed a formative function within the growth of lever espresso machines,” says Giovanni Fucili, Managing Director, La San Marco, SEB Skilled Beverage. “Over the next many years, the model advanced from early digital machines within the Seventies and 80s, via a design-meets-technology period within the 2000s, to its integration into Groupe SEB in 2023, bringing over a century of espresso experience into a world ecosystem.
“Inside our portfolio, La San Marco is the best selection for operators who embrace guide espresso preparation and for baristas who need a machine that responds to their talent,” he provides.
The LA 125, for instance, options individually managed brew teams with digital temperature regulation correct to ±0.1°C, giving expert baristas full precision over extraction. Insulated boilers guarantee thermal stability throughout peak service, and the machine is out there in each commonplace and tall-cup variations to accommodate completely different service types.
Options for multi-site operations
Not each café can construct its service mannequin round a extremely expert barista crew. Excessive workers turnover, peak-hour strain, and the realities of multi-site operations create actual constraints.
Tharyn explains that the WMF espresso NEXT was developed for these contexts. “The semi-automatic portafilter machine combines the visible and operational really feel of a conventional espresso machine with automated grinding, dosing, tamping, and extraction.
“Baristas work together with it as they’d with a traditional machine; the processes that almost all have an effect on stability run within the background.”
This permits operators to serve espresso-based drinks with minimal coaching whereas sustaining constant extraction and flavour profiles all through each service interval.
For multi-site companies, the advantages prolong additional. Baristas can pre-programme and replicate standardised recipes, which reduces coaching necessities and ensures predictable efficiency all through the day.
Built-in methods additionally monitor key extraction parameters in actual time, making certain every shot meets predefined requirements. This affords a stage of management that helps standardising high quality throughout a number of places and creates a coherent model expertise.


Automation is changing into the infrastructure behind right this moment’s beverage tendencies
Past espresso, automation has grow to be the driving power behind present beverage tendencies. Though it’s much less seen than the barista-versus-machine debate, it’s arguably extra consequential for operators planning menus and gear over the following few years.
Chilly brew, iced espresso, plant-based milk menus, matcha, and flavour-customised signature drinks don’t simply mirror altering shopper tastes, however operational complexity. Most are tough to execute constantly at scale via guide preparation alone, so the beverage tendencies at present driving progress are, largely, technology-dependent.
Tharyn explains that SEB Skilled Beverage’s product vary addresses this instantly. “The WMF 1500 F with Cool Brewed know-how delivers chilly extraction on demand: a scorching pre-infusion is adopted by extraction with water at ambient temperature, producing espresso served beneath 25°C.
“The Schaerer Sizzling & Chilly system, in the meantime, cools espresso throughout dishing out to create a constant base for iced drinks,” she provides.
For milk, WMF 2-Milk and Schaerer Twin Milk deal with two milk varieties concurrently – together with plant-based options – with computerized cross-contamination-safe rinsing, whereas the WMF Syrup Station manages as much as 4 syrups and powders by way of touchscreen.
“For operations that wish to mix automated and guide milk preparation, the Schaerer Espresso Soul with 2-step configuration affords three steam wand choices that cowl the total vary of barista abilities,” Tharyn explains. “These embody the absolutely computerized Supersteam, the partially automated Autosteam, and the guide Powersteam for groups with full barista abilities who need full management.”
How espresso retailers can deliver automation and craft collectively
Leaving automation out of the image dangers being left behind, nevertheless it doesn’t require a full operational overhaul. Probably the most profitable espresso retailers are people who deploy it thoughtfully, making certain that know-how enhances, relatively than replaces, the human experience that also defines specialty espresso.
“The sensible implication is simple: deal with gear choice as a strategic determination, not a procurement train,” Tharyn says. “A café that invests within the LA 125 wants extremely expert workers. A multi-site chain utilizing the WMF espresso NEXT is making a unique, equally deliberate selection about reliability and scalability throughout places.”


The espresso trade isn’t essentially going through a selection between custom and know-how, however relatively navigating how you can deliver each collectively in methods which might be commercially viable and true to its values.
“Each buyer and each barista can outline how espresso needs to be ready – whether or not via automation, guide talent, or a mixture of each,” Tharyn concludes. “Our function is to supply the instruments that make this selection attainable, with out compromising on high quality or authenticity.”
Operators who method automation as a strategic software, selecting gear that matches their idea, serves their crew, and helps their menu, shall be finest positioned.
Loved this? Then learn our article on how automation can assist the espresso trade evolve.
Photograph credit: SEB Skilled Beverage
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