After opening greater than 1,000 new shops in 2025, Chagee’s transfer to tackle rival discounters is dangerous, however essential
With greater than 7,500 shops globally and a Nasdaq inventory trade itemizing below its belt, Shanghai-based Chagee is likely one of the largest and most recognisable tea chains on this planet. However behind rising revenues and worldwide enlargement, there are indicators that bother is brewing.
The high-end operator, which specialises in premium, fresh-leaf tea drinks, noticed income plummet 52% in 2025 as a result of value related to opening greater than 1,000 new shops.
This yr, the premium chain has intentionally reined in outlet development – opening simply 78 web new shops within the first quarter to succeed in 7,531 places.
Nevertheless, regardless of curbing enlargement, Chagee’s income stay below important strain.
