Matthew Smith. Massimo Zanetti Beverage USA press photograph.
Massimo Zanetti Beverage USA (MZB-USA) has named Matthew Smith president, elevating the previous gross sales and advertising and marketing chief to a broader management function throughout its U.S. operations.
Within the new function, Smith will work alongside CEO Scott Meader on long-term technique, innovation and nationwide development efforts, in line with the Suffolk, Virginia-based espresso firm.
“Matthew has been a transformative drive inside our group,” Meader mentioned in an announcement of the appointment at the moment.
Smith most lately served as MZB-USA’s senior vp of gross sales and advertising and marketing. Earlier than becoming a member of MZB-USA, Smith spent greater than a decade at Voss Water and beforehand held management and business roles at RNDC, Frito-Lay and Nestlé Waters, in line with the corporate.
MZB-USA, the North American working unit of Italy-based Massimo Zanetti Beverage Group, maintains a big private-label roasting enterprise whereas additionally working U.S. client manufacturers together with Chock full o’Nuts, Hills Bros., MJB, Chase & Sanborn, Segafredo Zanetti and Kauai Espresso.
The corporate says its U.S. footprint consists of roasting services in Suffolk and Moonachie, New Jersey, plus 4 distribution hubs.
Smith’s appointment comes at a high-pressure second for Kauai Espresso, the most important espresso plantation within the U.S. that additionally operates a roastery and customer middle on the island.
Kauai Espresso issued WARN notices affecting 141 staff in January, with potential layoffs beginning March 14. These layoffs at the moment are scheduled to start April 18, as MZB-USA and the landowner, a agency known as Brue Baukol Capital Companions, prolonged negotiations.
In response to MZB-USA, Smith is being tasked with strengthening the corporate’s core manufacturers whereas “scaling new platforms and driving deeper buyer and client engagement.”
“I’m honored to step into the function of president at such an thrilling time for Massimo Zanetti Beverage USA,” Smith mentioned. “We have now a powerful basis, iconic manufacturers and great alternatives forward.”
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