Is automation a blessing or a curse for the espresso trade? What’s the most effective path to implementation? How can it profit workers, and the way will prospects react? On this new World Espresso Portal sequence, main figures from throughout the espresso trade share their experiences, issues and aspirations on this hotly contested matter. Will they discover widespread floor? Marco Feliziani, CEO, Simonelli Group, kicks off the talk
Simonelli Group was based by Orlando Simonelli in 1936, a time when espresso was simply starting to culturally and technologically outline Italian espresso. The worldwide espresso trade has undergone immeasurable growth since then, however Simonelli’s core mission deliver the Italian espresso expertise to cafés with class, reliability, and technical excellence nonetheless resonates at present.
Marco Feliziani, a mechanical engineer by coaching, has led Simonelli Group since 2023 and oversees its three iconic gear manufacturers, Victoria Arduino, Nuova Simonelli and 3TEMP, every with its personal distinct mix of conventional expertise and built-in automation.
On this article, he observes that automation is driving a number of shifts throughout the trade that received’t affect all companies equally.
Automation is just not the enemy of craft
Automation within the espresso trade has progressed considerably, however its actual transformation continues to be unfolding. Right now, automation extends past the machine itself to bar workflow optimisation, connectivity, knowledge administration, and even built-in cost programs.
This evolution is especially evident in high-volume environments, the place consistency, velocity, and operational effectivity are important.
