The brand new Spirit Origin flagship cafe, roastery and restaurant. Press launch picture.
Honduras-based, globally targeted specialty espresso firm Spirit Animal Espresso has rebranded to Spirit Origin whereas opening a brand new flagship retail advanced in Roatán.
The corporate unveiled the brand new 12,000-square-foot location on Feb. 12, describing it as “Central America’s largest specialty espresso vacation spot” that integrates roasting, retailing and superb eating.
The flagship features a new reservation-only “Espresso Omakase” room, the place as much as 21 friends per two-hour session are led via instructional tastings with Spirit Origin baristas and SCA-certified trainers, in line with the corporate. The expertise might embody tastings of uncommon espresso varieties and Cup of Excellence coffees, curated meals pairings and studying about espresso farmers and post-harvest processing.
The Spirit Origin Omakase Espresso room. Press launch picture.
The power additionally features a new Spirit Origin roastery, a “luxurious specialty espresso store” and a full-service restaurant referred to as From the Roots, which “juxtaposes elevated Honduran gastronomy with specialty coffee-driven recipes and pairings.”
In an announcement of the brand new branding and flagship, Spirit Animal Co-Founder and CEO Paul Gromek stated, “Spirit Origin represents who we now have at all times been, deeply linked to origin, uncompromising in high quality and targeted on constructing a significant, clear espresso expertise the place espresso itself begins.”
Gromek, who hails from Poland, and native Honduran Kathya Irías established Spirit Animal Espresso in 2020, earlier than launching the model’s preliminary cafe in San Pedro Sula in January 2022.
New Spirit Origin brand.
Underneath each Spirit Animal and Spirit Origin, the corporate has maintained messaging targeted on capturing extra of espresso’s worth in Honduras via premium funds to espresso farmers, vertical integration and roasting at origin.
The corporate’s e-commerce web site is primarily in English and promotes delivery to the U.S. and different worldwide markets.
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