A Gregorys Espresso location. Craveworthy Manufacturers press launch photograph.
The dad or mum firm of New York-born specialty espresso chain Gregorys Espresso has formally launched franchising with plans to increase past the present base of greater than 50 company-operated places.
Craveworthy Manufacturers, a multi-brand restaurant franchisor and hospitality firm that turned Gregorys’ managing companion final 12 months, is backing the franchise push. The transfer comes about six months after Craveworthy made an undisclosed funding in Gregorys.
Beneath the brand new program, Craveworthy mentioned franchisees will obtain help spanning actual property, coaching, operations, provide chain, culinary, advertising and marketing and expertise, together with “data-backed” web site choice, onboarding and retailer coaching, plus ongoing operational steerage.
The businesses mentioned preliminary franchise progress will give attention to “high-density, high-opportunity” areas akin to city neighborhoods, commuter hubs, faculty cities and life-style facilities, with emphasis on areas together with the Southeast, Mid-Atlantic, Midwest, Mountain West and choose West Coast markets.
The corporate has not publicly disclosed franchise charges or franchisee funding necessities.
Based in Manhattan in 2006 by Gregory Zamfotis, Gregorys sometimes leans on a fast-paced service mannequin paired with freshly roasted specialty coffees and a meals menu targeted on contemporary elements. In a 2022 DCN interview, Zamfotis described velocity and effectivity as central to the model’s operations and identification.
“We’ve spent years constructing Gregorys with intention and care to make sure it stood the take a look at of time earlier than opening the door to franchising,” Zamfotis mentioned in an announcement of the franchising rollout shared by Craveworthy. “With the help of an trade chief, we’re partnering with passionate operators who share that love for the hustle and grind and wish to convey one thing significant to their communities.”
Craveworthy Manufacturers describes itself because the dad or mum firm of quick-service ideas akin to Massive Hen, based by Shaquille O’Neal, together with Soiled Dough, Bd’s Mongolian Grill, Flat Prime Grill and extra.
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