16 June 2026 | 2pm to 3pm GMT | On-line
An unfiltered podcast dialog exploring what it actually means to know your shopper and why itโs more and more important as manufacturers scale.
With particular visitor Kallie Kocourek, Progress Skilled and Founding father of the GSD Collective, we'll unpack how shopper perception is gathered, interpreted, and utilized in real-world hospitality and occasional companies.
What to anticipate
- Why understanding your shopper is important for progress and scaling
- Tips on how to collect significant insights past conventional information factors
- Tips on how to interpret shopper behaviour and switch it into actionable intelligence
- How insights are utilized throughout advertising and marketing, comms, and product improvement
Visitor
Kallie Kocourek
Founder, GSD Collective
Kallie Kocourek is a hospitality marketing consultant and model and progress knowledgeable with over 15 yearsโ expertise serving to scale main foods and drinks companies. With earlier expertise at Pret A Manger, Roasting Plant, and Itsu, she specialises in constructing people-first cultures, optimising operations, and turning technique into measurable progress throughout fast-moving hospitality environments.
Tips on how to register
This occasion is unique to International Espresso Institute members and World Espresso Portal subscribers.
Please click on beneath to register.
*Tickets are restricted to 1 per individual for World Espresso Portal subscribers and topic to your membership degree for International Espresso Institute members
