BERKELEY, Calif. — October 15, 2026 — Bellwether Espresso at present launched a brand new Store Roaster that’s extra sturdy, simpler to put in and less complicated to run, alongside new knowledge displaying the financial and enterprise worth cafés can unlock by bringing espresso roasting in-house.
An evaluation of greater than 1,000 U.S. entries to Bellwether’s roasting calculator within the third quarter of 2026 discovered that consumers of wholesale roasted specialty espresso pay a median of $14.80 per pound, and greater than a 3rd pay $18 or extra. Roasting in-house would lower that value roughly in half, with a median modeled payback interval of 5 months.
A brand new survey of Bellwether clients in October reveals what occurs after the change. Amongst companies that changed buying roasted espresso with their very own roaster, the common experiences saving an estimated $2,000 a month. The advantages transcend value: 93 p.c now promote espresso below their very own model, and 72 p.c have added new income from roasting, led by retail bag gross sales.
“Espresso prices preserve rising, however there’s a ceiling on what clients pays,” stated Ricardo Lopez, founder and CEO of Bellwether Espresso. “Roasting in-house provides operators better management over their prices whereas creating new alternatives to develop income, strengthen their model and provides clients a motive to return again.”
That sample reveals up at Mission Home Espresso of Lynchburg, Virginia, which roasts greater than 200 kilos every week and saves over $5,000 a month by roasting its personal espresso.
“Roasting in-house creates three alternatives you wouldn’t have in any other case,” stated Tommy Clark, proprietor of Mission Home Espresso. “First, you’re going to lower your expenses. Second, it opens up gross sales by wholesale and retail. Third, and most significantly, it provides you an identification.”
Amongst surveyed clients, 76 p.c stated tools look factored into how they designed their house. The brand new Store Roaster was designed with that in thoughts:
- Extra sturdy. The brand new Store Roaster has a steel enclosure constructed for busy front-of-house areas. It’s obtainable in basic white or deep bronze, a brand new end designed to swimsuit a wider vary of interiors.
- Simpler to put in. The Store Roaster is electrical and smokeless. It wants no gasoline line, ductwork or venting, and ships absolutely assembled, able to roast.
- Less complicated to run. The brand new Bellwether app lets operators construct and alter their very own roast profiles, assessment a log of each roast, observe inexperienced espresso stock, plan what to roast and when, and reorder from the app.
Each Store Roaster may be paired with Bellwether’s espresso program: greater than 50 coffees on its U.S. and European marketplaces. Every Bellwether Espresso comes with 4 roast profiles already dialed in, plus espresso advisors and a packaging program for promoting retail baggage.
The brand new Store Roaster will make its public debut at Espresso Fest Dallas, October 17–18, 2026, at sales space #210. It’s obtainable to order now, with first buyer deliveries starting in Q1 2027.
Study extra at bellwethercoffee.com.
Concerning the Knowledge
Bellwether’s wholesale value evaluation is predicated on 1,193 U.S. entries to its on-line roasting calculator between July 1 and September 30, 2026, de-duplicated to 1 entry per customer session. Entries that left the value at its default worth had been excluded; entries on the calculator’s former $30-per-pound most had been counted as $30 or extra. Financial savings and payback are modeled from user-reported costs and volumes. The shopper survey was distributed to Bellwether clients October 2-9, 2026 and drew 122 responses. Financial savings had been reported in ranges; averages depend every vary at its midpoint and “over $5,000” as $5,000.
About Bellwether Espresso
Bellwether Espresso makes the world’s solely smokeless business espresso roaster, paired with a curated inexperienced espresso market and full-service espresso program. Bellwether roasters function in 26 nations and 40 U.S. states and have roasted thousands and thousands of kilos of espresso over greater than a decade of growth. Bellwether is headquartered in Berkeley, California.
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