Starbucks and Suntory strike main Japan merchandising deal

Tokyo-based Suntory Beverage & Meals has been a key retail associate for Starbucks in Japan for over 20 years

Starbucks is tapping into Japan’s multi-billion-dollar espresso merchandising machine market as a part of an prolonged partnership with Suntory Beverage & Meals.

The 2 companies are long-standing companions, with Tokyo-based Suntory facilitating the launch of Starbucks-branded ready-to-drink (RTD) coffees at Japanese comfort shops in 2005.

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